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CEO Deanna Wallin calls high-traffic, coastal locations a ‘perfect match’ for its growth strategy to attract tourists, seasonal residents and shoppers.
May 12, 2023
By: Lianna Albrizio
Associate Editor
Naples Soap Company— maker of premium-quality skin and hair care products with organic ingredients from soaps to butter butters and seal salt scrubs— has expanded its Florida presence with the opening of three new locations. “We are officially crisscrossing the state of Florida from the Panhandle to southeast Florida to Florida’s west coast,” said said Deanna Wallin, founder and CEO of Naples Soap Company. “We set our sights on these locations in early 2022, because they were a perfect...
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